Intelligent Play is a new golf tracking app and platform. In fact, the fastest and easiest way to track a round of golf, generating powerful stats and visuals for the user without the need for a laborious data-inputting process. Or any additional distractions on the course.
With Intelligent Play golfers are being given the chance to use a piece of new technology to improve their game, while avoiding tuts in the clubhouse.
Developed in the golfing homeland of Rory McIlroy, Shane Lowry, Darren Clarke, Graeme McDowell and Padraig Harrington, the Intelligent Play team, with offices in Belfast and Dublin, prides itself on developing creating the fastest and easiest way to track your stats from a round of golf.
The tracking app and platform allows users to generate a wealth of data about their game. Importantly, that data is captured without the need to bring any extra technology or gadgets onto the course.
Golfers fill out the GameCardTM as they would a regular scorecard. After their round, they simply snap a photo using Intelligent Play’s GameScanTM technology. Within seconds, they are provided with powerful visuals and stats on their most recent round.
Intelligent Play’s CEO Fergus Wallace explained: “The modern golfer is very much interested in simple stats and data that can polish their game, save a few shots and help them get one over on their playing buddies.
“But technology and smart phone use that, in anyway, disturbs or holds up play remains a big no-no on courses around the world. Intelligent Play allows golfers to easily collect the data they need using our GameCardsTM, an intelligent but simple evolution of the humble scorecard.”
After being scanned, the data is quickly transformed by the Intelligent Play platform into visuals showing measurable aspects of the golfer’s performance. Users can track statistics including percentage of fairways hit, greens in regulation percentage and average number of putts, plus detailed analysis of where they are missing fairways and greens.
“Intelligent Play golfers can take the data generated and share it with their coach, who can use it to inform their sessions to iron out obvious flaws.”
“Additionally, the stats can be shared on social media to give a new depth and measurability to clubhouse banter about who has had a good round, or even a good season. Users can also share their stats with the Intelligent Play community to see how their game measures up against other golfers around the world who are playing off the same handicap.”
One of the first coaches to use Intelligent Play was local PGA coach Geoff Bleakley.
“As a PGA Professional, I find Intelligent Play is a great new innovation in helping both me, as a coach, and the pupil by making it very easy to identify specific areas where the pupil needs to improve.
“It’s so simple for the pupil to record their strokes on the GameCardTM. Then, with a single screen shot on their smart phone, their stats are delivered to both the pupil and coach within 30 seconds in a very clear and easy to understand graphic.
“This information it gives me, as a PGA coach, an immediate and detailed record of how the pupil is progressing and how they are performing on the course.
“I’m delighted with this great addition to my coaching.”
Fergus added: “We must thank a number of local golfers, coaches and clubs who helped us to beta-test the initial concept. We wanted to ensure Intelligent Play is easy to use, combining the idea of capturing and identifying simple improvement stats while sharing and enjoying your game of golf.
“The initial response from golfers of all levels has been fantastic and we have even teamed up with a number of Irish coaches and clubs to develop their own individually branded Intelligent Play apps which they can offer to their students and members.
“Ultimately, if we can help the golfer to play, enjoy and improve their game that little bit more in 2015, then we have a result.”
Intelligent Play is available for golfers, coaches and clubs to try for free at www.intelligentp.com or by downloading the app from the Apple App Store or Google Play Store
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