11/04/2013

Curse of the Nike Swoosh

Getty Images
Oscar Pistorius became the latest athlete in the Nike stable to be tainted by scandal. But Tiger Woods, Michael Vick, and Lance Armstrong are some of the biggest names in sports and all have one thing in common: Nike.

Manchester United's Wayne Rooney has also had his moments over recent years. But joins several other football stars sponsored by the firm who have been the subject of lurid headlines over the years - including Carlos Tevez, Cristiano Ronaldo, Franck Ribery, and Claude Makelele.

One would think that all the bad press would make Nike shy away from celebrity endorsements,  but the $25 billion corporation has done just the opposite.

Forbes senior editor Kurt Badenhausen, who covers the sports industry, says Nike is the victim of its own success. "Sticking by these big-name guys can potentially still be good for business," he said. "... Nike endorses so many athletes that if one of them does get in trouble, chances are, it's going to be a Nike guy."

Nike has $4 billion in endorsement contracts with athletes in many different sports, and the bigger the star, the less likely they are to sever ties.

Badenhausen said, "They've built a golf division from scratch with Tiger Woods. And now it's a $700-something-million business for Nike. It's hard to just kick Tiger to the side and say, 'We're done with you, we're going to move on now.' And I think that's why you saw them stick with Lance Armstrong for so long."

Even when Nike moves on from an athlete, it leaves the door slightly ajar. 

In 2007, Nike dumped NFL star Michael Vick in the midst of the dog fighting scandal, but they re-signed him when he regained his popularity in 2011.

Nike had decided to end a deal with the quarterback in 2007 under huge public pressure after he was jailed for bankrolling a dog-fighting ring discovered by police, who had raided his property in the Virginia countryside.

Vick's fall from grace cost him an estimated $100 million in lost salary and endorsements and his old club, the Atlanta Falcons, relinquished their rights to his contract after he was released from prison.

However, after restarting his career with the Philadelphia Eagles, Nike decided to resign Vick saying: "Michael acknowledges his past mistakes. We do not condone those actions, but we support the positive changes he has made to better himself off the field."


As has been well documented Nike ended their long-term relationship with the disgraced cyclist, Lance Armstrong, in October last year due to "seemingly insurmountable evidence" that he participated in doping, although they continue to support the Livestrong cancer charity that Armstrong was formally chairman of. Nike still sells a whopping 98 products in the US market that bares the Livestrong name.

When Tiger Woods was rocked by a sex scandal in 2009, Nike CEO Phil Knight said it was "part of the game" in signing endorsement deals with athletes. Woods admitted to infidelity in his marriage to Swedish wife Elin Nordegren as allegations of multiple extra-marital affairs rocked his life and career. Knight had said that Nike checked out Woods's background before signing its deal with the golfer and "he came out clean".

"I think he's (Tiger) been really great. When his career is over, you'll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now," said the Nike chief.

In 2003, the basketball star Kobe Bryant signed a five-year deal with Nike worth a reported $40m. Just days later, he was arrested in connection with an alleged sexual assault, as a 19-year-old woman accused him of rape.

The married Bryant admitted to sleeping with the girl but said the sex was consensual. The case was later dropped, but it certainly affected his brand.

A string of companies including McDonald's and Nutella terminated their deals with him, but Nike remained loyal, although they refused to use his image or market his shoe for two years until his brand recovered.

Now the company markets an entire 'Kobe Bryant collection.'

Marion Jones, the American sprinter endorsed the swoosh logo as she won five medals at the Sydney Olympics in 2000. However, Jones was stripped of her 100m, 200m and 4x400m golds and long jump and 4x100m bronze medals in 2007 for using banned drugs.

Jones even served a jail sentence for lying to federal prosecutors about her steroid use.

Nike were somewhat lucky when it came to Jones as her contract ran out in 2005, just when the scandal was blowing up. Needless to say, the company decided against renewing.

The sprinter Justin Gatlin won 100m gold in Athens 2004, but was later banned for four years for doping. He was the first athlete to have a contract terminated by Nike.

Gatlin has since returned to the sport, and he completed his comeback by clinching the bronze medal at the London Olympics. He also has deals with watch brand Deuce, and Chinese sportswear company Xtep.

Last month, golfer Rory McIlroy signed a $250m (£156m) 10-year deal with Nike, and has already appeared in an advertisement with Woods. The company was hoping that he would  not appear on a list similar to this one in the future.

But events at the PGA National on Friday when he walked off the course during The Honda Classic start to beg the question.


Enhanced by Zemanta

The Golf1Million Series


Golf1million Series 1 is a new ground breaking golf event planned for October 2015. Is amateur golf about to get its first MAJOR?

Ian Whitty the creator of Golf1million explains why he thinks golf needs an event like this:
“Golf1million was created to give the average club golfer the chance to experience what Tiger Woods or Rory McIlroy would experience when playing in the Masters or The Open Championship. We all dream about playing the final hole at the Masters or standing over a six-foot putt to win the Open, but we could never have this experience until now. Golf1million will recreate this experience for all the golfers that are lucky enough to be drawn to take part in the event.

Over four days the golfers will get a chance to be part of the ultimate golf event and test their skills to the limit under extreme pressure while being watched by the TV cameras and thousands of golf fans.

How do you enter?
As we want golfers of ALL skill levels to have the exact same chance to take part in Golf1million Series 1 we have decided to select at random. 

Golfers simply have to buy a Golf1million Limited Edition shirt. With each shirt comes a card with a number and code. You then go online and register your card details and that’s it. You are in with a shot. Shirts can be purchased now on www.golf1million.com Shirts cost €27euro each.

We officially launch at the London Golf show in EarlsCourt, London from November 8th-10th 2013 and plan to attend golf events and expo’s worldwide from early 2014.

Who can take part: Any golfer over 18yrs old on the first of October 2015 that has an Official golf handicap. We decided to have a random draw to pick 50 golfers to take part as most golf events require rounds of qualifying, but our event wants to take this hurdle away and give everyone an equal chance to take part.

When and where will the event take place?
Las Vegas, Nevada, USA in October 2015.

What does the winning golfer get?
This is a winner take all event to create the ultimate pressure atmosphere. The winning golfer will walk away with World sports most valuable trophy worth a cool $1,000,000.

For further information, rules, terms & conditions go to www.golf1million.com




Enhanced by Zemanta

McGee Steady at Q School

European Tour
Ruaidhri McGee proved consistent with a third round 67 at Las Colinas Golf and Country Club on Monday to retain a share 5th place going into the final round of European Tour Qualifying School Stage Two.

Four birdies without loss from the Rosapenna golfer ensured he stayed well inside the mark to ensure progress to the final stage next week at PGA Catalunya.

England’s James Heath will take a seven stroke lead into the final round following a seven under par 64 in Spain. Heath posted seven birdies to move to 19 under par and extend his advantage over the field, with Welshman Liam Bond (67) and South African Brandon Stone (68) joint second on 12 under par.

There are 17 spots in the Qualifying School Final Stage available from La Colinas, with seven players currently tied in the 17th and final position.

Niall Kearney is four places off the mark and just one stroke away after his two under round of 69 fell a bit short short, carding just two birdies on the day in a blemish free round.

Damian Mooney eagled his ninth and eleventh holes to finish in a share of 40th after a round of 70, suffering a double bogey on the par 5 third hole. His hopes of progressing further this year are still in the mix as the Q School veteran is currently just four off 17th place with a round to play.

Stephen Grant however is out of the race after a third round 70 mixed birdies and bogeys on Monday leaving the former Shamrock Rovers player in a share of 50th place.

Brendan McCarroll finished one over par and is T69 ahead of Tuesday’s final round with the dreams of further qualifying now put aside on this occasion.

David Rawluk did not complete the third round.

At Campo de Golf El Saler, Spaniard Carlos Del Moral and Italian Niccolo Quintarelli both posted rounds of 72 to share the lead on seven under par, with Scotland’s Neil Fenwick two shots back on five under par following a 73.

Kevin Phelan peppered his card with red and blue to finish with a 74 for share of 16th place – one inside the minimum to see more action next week. The Walker Cup man needs more than two over par in the final round to be safe. 

Colm Moriarty dropped four strokes by the turn yet managed to finish level on the back nine to keep the damage at a four over par 76. Although placed 31st overnight a three shot swing sees the Glasson professional back in the mix and through to the next stage.

Alan Dunbar finished round three carding 73 and shares 61st place and off the pace needed at this level.

John Daniel Guiney signed for a 78 and the Ballybunion man well out of this event since the first day 82, which all but ended his hopes this year.

There are 17 spots available from El Saler.

At Lumine Golf & Beach Club, England’s Chris Hanson has a two stroke lead heading into the final round following a four under par round 67 for a 12 under total of 201.

Hanson has fellow Englishman Daniel Gavins on his tail on five under par, with the pair hoping to seal among the 17 player to progress to the Final Stage in two weeks. Currently, nine players are in a tied for 16th position on six under par, including English pair Zane Scotland and Tom Murray, son of former European Tour winner Andrew.

Dermot McElroy signed for a 69 after three birdies sent him into 25th place – and just one stroke off a share of 16th. So fortune will favour the brave on Tuesday and a place in the Final stage next week may still beckon. 

At Valle Romano play was suspended due to high winds, with 14 groups still yet to start their third rounds.

Play will resume at 9am on Tuesday morning with round four now schedule to get underway on Wednesday, with 18 spots at Final Stage available.

Gareth Shaw is 46st overnight and five shots off the group on T16, the minimum requirement needed. But with two rounds still left to play there are 36 holes of golf to help him move up the leader board.


Irish Golf Club Gazette - All rights reserved

Enhanced by Zemanta

Up Close and Personal - Stephen Fitzpatrick


The role of club professional can not be over stated and Stephen Fitzpatrick PGA has proved an invaluable asset to the club; Golf is not an easy game to learn and at which to become proficient. The rules, etiquette and traditions are an integral part of playing the game and while many clubs rely on volunteers to oversee aspects of the clubs operations we at Enniscorthy acknowledge that we are indeed very fortunate to have such a golf professional. 

Research has shown that the club professional can play a key role in terms of coaching beginners and juniors by introducing them to all aspects of the game. This role can also include helping juniors and newcomers to integrate into the club and overcome any concerns they may have in terms of club rules and practise such as playing in competitions, introducing guests and club dress code. Stephens' friendly and unassuming manner has made him popular with all members and visitors; from juniors to seniors.

His unique approach to coaching has earned him a reputation for not just 'fixing your swing' but looking at your game in a holistic manner by taking all aspects of your game into the equation. Even seasoned golfers have come away with a refreshed view of the game eager to try not just the minor alterations that Stephen may have suggested but to look at the target and visualising the end result in a new light. 

Stephen is available for lessons all year round and can be contacted at the Pro-Shop where he stocks many of the well known brands of equipment such as Ping, Taylor-Made, Titleist and now Cobra at competitive prices including golf-wear such as the new Oxford clothing range, Glenmuir, Links Tech, Proquip and PGA tour clothing. 

Gift vouchers are available and are the ideal gift for all occasions. 


Enhanced by Zemanta