Irish Open Gets Tasty Dale Farm Deal

Brian Beattie with James Finnigan

Leading local dairy business Dale Farm is ‘teed up’ and ready for this year’s Irish Open, having agreed a major sponsorship deal for the tournament next month at Royal Portrush Golf Club.

As well as throwing significant sponsorship behind the Irish Open, the company will be the Official Supplier of Ice Cream and Dairy Products at Royal Portrush throughout its duration.

Brian Beattie, Head of Marketing for Dale Farm, said: “With the tournament returning to Northern Ireland this summer for the first time in almost 50 years and the quality of local golfing talent at an all-time high, Dale Farm is delighted to put our brand name to this year’s Irish Open, which will draw interest from right across the globe. The event is a fantastic opportunity to showcase our range of dairy products, made using the finest Northern Irish milk.

“Dale Farm backs local sport on many levels – from official dairy supplier to the Ulster Rugby team, to our Sports bursary awards for up and coming athletic and sports talent, to our grass roots school sports day initiative. We are very proud to add golf, and particularly the prestigious Irish Open, to our sponsorship portfolio.”

James Finnigan, Commercial Director for the Irish Open, said: “We are delighted to welcome Dale Farm as an Official Sponsor of the Irish Open. The welcome and interest from the Northern Irish community to the Irish Open has been exceptional and now the addition of one of UK’s leading dairy processing companies is a significant boost to the Irish Open. We believe the Irish Open offers Dale Farm an outstanding platform on which to promote their world-class range of products.”