Equipment News - Callaway

Callaway has become the official golf ball supplier to the Ladies European Tour in a partnership that sees the new three-piece HX Diablo Tour golf balls used for all pre tournament practice sessions. In addition, Callaway will be sponsoring 20 players who will be putting the product in competitive play.

Alexandra Armas, Executive Director of the Ladies European Tour, commented: “The Ladies European Tour is delighted to be teaming up with Callaway, a company internationally renowned for superior quality products. Callaway provides equipment to the best tour professionals on the world’s biggest stages, of course not forgetting Annika Sorenstam, a European vice-captain at this year’s Solheim Cup.”

The new HX Diablo Tour provides an optimum combination of distance, feel and control in a three-piece performance golf ball. Featuring a Power Reaction Core with a softer centre that gets firmer towards the outer edge, it creates lower spin with the driver and more spin around the green for better control.

An advanced DuPont HPF inner cover increases ball speeds, promoting the maximum distance on all shots, whereas a soft ionomer outer cover produces an incredibly soft feel off the clubface, with increased spin on short-iron shots.

Callaway’s proprietary HEX Aerodynamics used on the outer cover reduces drag and promotes a more penetrating trajectory, preferred by golfers on Tour, for stability in all conditions, particularly wind.

Neil Howie, President of Callaway Europe, Middle East and Africa, said: “Ladies golf is hugely important to us and this new long-term association with the Ladies European Tour underlines our commitment to support not only the Tour and its players, but ladies golf in general.

“This alliance establishes a firm partnership between Callaway and the Ladies European Tour and creates ongoing opportunities for collaboration.”

Equipment News - Callaway

JB Holmes

Callaway Golf Company announced it has reached agreement with PGA TOUR Professional J.B. Holmes. The winner of two PGA TOUR events and former Ryder Cup team member will play a full complement of Callaway equipment and compete with a Callaway branded staff bag and headwear when he makes his 2011 PGA TOUR debut this week at the Farmers Insurance Open in La Jolla, California. 

“I am thrilled to be a part of the Callaway Golf family,” Holmes said. “I feel honored to be joining such an elite PGA TOUR staff. Callaway has a rich history of winners playing their equipment and my goal is to add to that tradition.”

Born and raised in Kentucky, the long-hitting Holmes had perhaps his most consistent PGA TOUR season in 2010, notching ten top-20 finishes in 26 starts. Over two consecutive weeks last season, he finished tied for third at the Northern Trust Open and tied for second at the AT&T Pebble Beach National Pro-Am.

His two victories on the PGA TOUR both came in front of the raucous crowds of Scottsdale’s FBR Open (now the Waste Management Phoenix Open). In 2006, his rookie season, Holmes won the FBR Open by seven shots in just his fifth professional start. He won the same event in 2008, making a birdie on the first playoff hole to beat Callaway Staff Professional Phil Mickelson. His ability to perform under pressure suited him well as a member of the 2008 Ryder Cup team, when he earned 2 1/2 points for a victorious U.S. team at Valhalla in his home state of Kentucky.

“J.B. is an exciting young talent that fits quite well with Callaway’s brand philosophy,” said Nick Raffaele, Vice President of Sports Marketing, Callaway Golf. “His recognition of our great products and desire to win clearly matches with our goals. We look forward to many years with J.B. and what we expect will be plenty of winning with Callaway.”

Holmes played his college golf at the University of Kentucky, where he helped lead the Wildcats to their first SEC title. In 2005, he was the SEC Player of the Year and an Academic All-American in 2004-2005. Holmes grew up as an impressive golf prodigy, playing on his high school team as a third-grader and winning the Kentucky state high school title as a sophomore.

Holmes plays in the Farmers Insurance Open this week at Torrey Pines

Farmers Insurance Open Tee times