In association with the Golf Club Print we have have compiled the list of Tweeting golf clubs in Ireland for August and published the TOP 5 Tweeters this week.
The clubs with the most followers in August are (1) Killarney Golf and Fishing Club, followed by (2) Mount Juliet, (3) Carton House (4) Dromoland Castle and (5) Doonbeg Lodge. For the moment the list is a mixture of stand alone golf clubs and luxury resorts, a reflection of the diverse nature of the facilities on offer.
At the end of the year The Irish Golf Club Gazette will award the club with the most Twitter followers with the inaugural Annual Trophy - sponsored by The Tweeting Bizness - for the resort and stand alone club. There will also be a Rookie of the Year Award for the most improved Irish golf club that has recently joined the Twitterverse. Or clubs with less than 50 followers currently that have shown the greatest improvement by December 31st 2011.
In our view the sooner Irish golf clubs embrace not only Facebook, but also Twitter and other social media channels, the better prepared they will be for the challenges they are currently affecting the market. As well as those that will come in the near future. For that reason the Irish Golf Club Gazette has encouraged many clubs to seek advice and expertise within the sector, establishing some special price deals with The Tweeting Bizness for example, for that purpose.
With the current day-to-day workload it is unlikely than anyone in a golf club will have the time to either learn about social media, or indeed get to use it effectively for the club's benefit. Hence it is a speciality that should be outsourced - as it will be more cost effective - and more productive.
In the new world of social media it is the jargon that can become confusing and that can take time to understand. Like most things it requires some attention and for most people time is in short supply - and a common issue in running a business at this time. So it is not easy to get the opportunity to study the various social media options on offer.
Our experience is knowing those nuances and explaining how social media operates to ensure it is not necessary to become an expert just to use it. After all, one uses experts in every other area to get advice - be it law, finance, marketing or tax – without being an expert.
With all social media, and Twitter in particular, it is the same and forms part of just another communications tool that can add to an organisation’s productivity – if used correctly. It can also be cost effective support to all current activities.
On the other hand, Twitter has earned an unwelcome reputation when used by celebrities to share the most mundane of information – making some businesses consider it just another “fad”. But like the Internet in the early days, or indeed mobile phones, proper etiquette is ultimately required, especially if used at corporate or branding level. Used in this way it is very effective.
We believe the role of the social media experts is to guide you through these stages and share that acquired experience for your commercial benefit.
In our experience the real power of the social networks only becomes clear when you have actively participated and see it for yourself – or your company. And as we know, there are many things that indicate that the shift to online marketing is not going to stop as businesses want to build relationships with consumers.
If social networking is where these customers are acquiring their information then to build those relationships social media needs to be used with focus and purpose. By doing so your business can gain added power.
In the meantime we look forward to adding more Tweeters to Irish Golf Club Community over the coming months.
The Editor
The clubs with the most followers in August are (1) Killarney Golf and Fishing Club, followed by (2) Mount Juliet, (3) Carton House (4) Dromoland Castle and (5) Doonbeg Lodge. For the moment the list is a mixture of stand alone golf clubs and luxury resorts, a reflection of the diverse nature of the facilities on offer.
At the end of the year The Irish Golf Club Gazette will award the club with the most Twitter followers with the inaugural Annual Trophy - sponsored by The Tweeting Bizness - for the resort and stand alone club. There will also be a Rookie of the Year Award for the most improved Irish golf club that has recently joined the Twitterverse. Or clubs with less than 50 followers currently that have shown the greatest improvement by December 31st 2011.
In our view the sooner Irish golf clubs embrace not only Facebook, but also Twitter and other social media channels, the better prepared they will be for the challenges they are currently affecting the market. As well as those that will come in the near future. For that reason the Irish Golf Club Gazette has encouraged many clubs to seek advice and expertise within the sector, establishing some special price deals with The Tweeting Bizness for example, for that purpose.
With the current day-to-day workload it is unlikely than anyone in a golf club will have the time to either learn about social media, or indeed get to use it effectively for the club's benefit. Hence it is a speciality that should be outsourced - as it will be more cost effective - and more productive.
In the new world of social media it is the jargon that can become confusing and that can take time to understand. Like most things it requires some attention and for most people time is in short supply - and a common issue in running a business at this time. So it is not easy to get the opportunity to study the various social media options on offer.
Our experience is knowing those nuances and explaining how social media operates to ensure it is not necessary to become an expert just to use it. After all, one uses experts in every other area to get advice - be it law, finance, marketing or tax – without being an expert.
With all social media, and Twitter in particular, it is the same and forms part of just another communications tool that can add to an organisation’s productivity – if used correctly. It can also be cost effective support to all current activities.
On the other hand, Twitter has earned an unwelcome reputation when used by celebrities to share the most mundane of information – making some businesses consider it just another “fad”. But like the Internet in the early days, or indeed mobile phones, proper etiquette is ultimately required, especially if used at corporate or branding level. Used in this way it is very effective.
We believe the role of the social media experts is to guide you through these stages and share that acquired experience for your commercial benefit.
In our experience the real power of the social networks only becomes clear when you have actively participated and see it for yourself – or your company. And as we know, there are many things that indicate that the shift to online marketing is not going to stop as businesses want to build relationships with consumers.
If social networking is where these customers are acquiring their information then to build those relationships social media needs to be used with focus and purpose. By doing so your business can gain added power.
In the meantime we look forward to adding more Tweeters to Irish Golf Club Community over the coming months.
The Editor
[P.S. - If anyone club has not been included please contact irishgolfclubgazette@gmail.com]
Thanks to sponsors @GolfClubPrint and @TweetingBizness
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