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| Dubai Duty Free Irish Open |
Dubai Duty Free has renewed its sponsorship of the Irish Open Hosted by the Rory Foundation for a further three years following the success of last year’s European Tour golf event.
This year The K Club in County Kildare will host the event from May 19-22, 2016 and has attracted a star-studded line-up as well as record prize money for the tournament.
Led by reigning Masters winner Danny Willett, the field includes eight major champions among 12 top-50 players in the Official World Golf Ranking. Rory McIlroy heads up the Irish contingent of major champions, which includes Padraig Harrington, Darren Clarke and Graeme McDowell, with Germany’s Martin Kaymer, Korea’s Y.E. Yang and South Africa’s Trevor Immelman making up one of the strongest fields in the tournament’s history.
Colm McLoughlin, executive vice chairman of Dubai Duty Free, said: “The terrific inaugural tournament at Royal County Down last year, plus the fact that the Rory Foundation will continue to host the event was central to our decision to extend our sponsorship to 2018.
“We are also pleased that as a result of our sponsorship commitment, The European Tour has announced an increase in prize money from €2,500,000 to €4million, making it one of the highest purses on the 2016 Race to Dubai and very appealing for international players to participate.
“The staging of the tournament at The K Club, which has recently undergone a major expansion, is another positive. With all these things combined, we are looking forward to a great event.
“By sponsoring the Irish Open it lifts the significance of the event considerably. We believe that being involved in golf, is a good thing, particularly with golf being one of Ireland’s biggest attractions.”
European Tour chief executive Keith Pelley added: “The Irish Open is one of the most prestigious and most eagerly anticipated tournaments on The Race to Dubai, and having two powerful global brands in Dubai Duty Free and Rory McIlroy supporting the event as well as a record prize fund, will ensure that continues.”
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