For the Irish Open at Royal Portrush a new star of Northern Ireland golf is grabbing the attention of millions of television viewers in the run up to the event.
His name is Bramble and golf fans throughout Ireland have enjoyed watching him sink putts at the famous north coast golf course on TV. What people don’t know is that this particular golfer, from Crumlin in County Antrim, happens to be blind.
Another remarkable fact is that this new rival to Northern Ireland’s ‘holy trinity’ of golf – Rory McIlroy, Graeme McDowell and Darren Clarke - is only one year old.
The latest golfing sensation to come from the new ‘home of golf’ is none other than Bramble the Hedgehog, the unexpected star of the Northern Ireland Tourist Board’s latest television commercial to promote this year’s Irish Open.
Bramble is currently a permanent resident of a Wildlife Centre in Crumlin run by TACT (Talnotry Avian Care Trust), a charity which cares for and rehabilitates sick, injured and abandoned wild birds and mammals. Bramble was brought in from the wild when he was just a few days old and being blind has been lovingly looked after ever since.
NITB destination marketing and PR manager Ruth Burns explains, she wasn’t expecting Bramble to become the star of the show.
“We chose Bramble to appear as an extra in the advert with shots of him scurrying across the green but he ended up impressing us all as he knocked the ball into the hole which was the perfect finish to the advert, and all the more remarkable when you consider that the poor wee fellow is blind.
“He’s now become the most talked about hedgehog in Northern Ireland and I’m pleased to say that he seemed to enjoy the experience as much as any of us.”
The TV advert is part of an all-Ireland marketing drive to promote the Irish Open as a key event in NITB’s ongoing ‘ni2012: Our Time Our Place’ campaign.
The campaign runs across TV, radio and press with outdoor advertising at key ports of entry to the country and additional promotional literature distributed to golf clubs across Ireland. The TV campaign teed off in the Republic of Ireland earlier this month and hits Northern Ireland screens on May 28, running until June 24.
This year’s Irish Open is set to be one of the biggest in the competition’s history with some 100,000 spectators expected over the four days of the event from Thursday June 28 to Sunday July 1.
“Tickets have been selling faster this year than for many years which is no surprise given the strength of the line-up which includes three of current Major golf champions in our own Rory McIlroy and Darren Clarke, and the American USPGA Champion Keegan Bradley,” said NITB chief executive Alan Clarke
“Add the likes of Graeme McDowell, Padraig Harrington, John Daly and newly crowned World Matchplay Champion Nicolas Colsaerts from Belgium, to name bit a few, and it really promises to be a fantastic tournament.
“The fact that the Irish Open is returning to Northern Ireland for the first time in sixty years has created a real buzz around the event and I would advise golf fans not to risk turning up on the day expecting to purchase a ticket as they will most likely be disappointed, particularly at the weekend,” he added.
For more information on accommodation offers for the Irish Open as well as details on all of Northern Ireland’s golf courses and other ni 2012 events, click onwww.discovernorthernireland.com or www.ni2012.com
Advance day tickets for the Irish Open are available for £30, a saving of £5 on the gate price, with four day season tickets priced at £70, a saving of £10. Advance concession day and season tickets are priced at £20 and £50 respectively.
Hospitality packages are sold out for the first two days, but are still available on Saturday and Sunday.
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